|Â Janet TeplikÂ
| 08.03.2026
A showcase of the season’s must-have items unfolded at a stylish photo studio in Vienna. Leading brands and industry insiders gathered for a relaxed look at the latest innovations in lifestyle and indulgence.
Spread PR hosted a Press Day at the ppmnext photo studio in Vienna-Wieden on March 8, 2026, inviting attendees to explore the upcoming season’s trends. The day focused on personal exchange and discovering modern innovations.
Vertretene Marken
Numerous exhibitors were present, including Achselkuss, a Vienna-based natural cosmetics brand that launched Austria’s first soda-based deodorant in 2016. Founder Eva Immervoll transformed a family remedy from her grandmother into a modern, vegan skincare line. The newest product, the Achselkuss Mini-Trio Frühling, featuring the season’s three scents, was as well presented.
Aromapflege Evelyn Deutsch was also represented, harnessing the power of nature to promote vitality and well-being. With years of experience as a market pioneer, the company developed the ‘Gesundes Detox’ treatment. For four weeks, selected oils, juices, and herbal extracts support the body in detoxifying and starting the warmer season with fresh energy.
Carolina Herrera also showcased its offerings at the Press Day. The brand is celebrating the anniversary of its fragrance with Good Girl Jasmine Absolute, a glamorous ode to the precious jasmine flower. Dorotheum Juwelier and Lindt & Sprüngli were also in attendance. Whereas Dorotheum presented expansions to its spring and summer collections, Lindt & Sprüngle introduced their Tokyo Style Chocolade Matcha Strawberry.
Next Chapter Media was also introduced. Marena Kopic and Nadine Antos opened the communications agency in Vienna. The two founders bring over 25 years of experience in the media industry, along with additional training in energetics, to the company. The consulting concept combines classic media function with energetic methods.
At TK Maxx, the focus was on inspiration for the warmer months. And Rooming Inn, a non-profit cultural initiative from Vienna, demonstrated how to design urban spaces as places of creative encounters and social participation.
The portfolio was completed by Vossen, an Austrian premium textile manufacturer that expanded its range in March 2026 with the kitchen collection “Flavour & Flair” (LEADERSNET reported), Weleda, which presented several product innovations – including the new UV Glow Fluid – and Weleda Cell Longevity. The latter is Weleda’s new premium facial care line, combining natural cosmetics with insights from longevity research. Weber Grill accompanied the Press Day with prepared delicacies.
A glimpse of the event can be found in the gallery.
