A beauty trend involving extensive facial coverings is gaining traction on social media, but experts are warning about potential drawbacks. The practice, sometimes referred to as “night mummification,” involves applying layers of products – including face tape, chin straps, and collagen masks – before sleep.
The appeal lies in the promise of waking up with a more defined jawline, smoother skin, and hair that appears styled. Though, dermatologists caution that this multi-layered beauty ritual may not be as harmless as it seems.
The trend emerged recently and has quickly spread across various social media platforms. While proponents share before-and-after photos touting the benefits, medical professionals are raising concerns about the potential for skin irritation, breakouts, and even the exacerbation of underlying skin conditions.
According to reports on February 27, 2026, the practice involves completely covering the face, chin, and even the mouth with various products. This extensive coverage is what has led to the “mummification” moniker.
The potential risks associated with this trend highlight the importance of consulting with a dermatologist before trying fresh and potentially extreme beauty treatments. While the desire for improved skin appearance is understandable, prioritizing skin health and safety should always be the primary concern.
This trend follows other recent viral beauty phenomena, such as the popularity of nano banana 2, a new artificial intelligence image model offering realistic visuals and advanced editing tools, as reported on February 27, 2026. The rapid spread of these trends underscores the influence of social media on beauty standards and practices.
