vivo is expanding its X300 series with the upcoming release of the X300e, according to recent reports. The device was spotted in the GSMA IMEI database on February 5, 2026, signaling its impending arrival.
While the IMEI listing doesn’t reveal specific technical specifications, it does confirm the model name. This marks the first time vivo has used the “e” designation for a model within the X series, previously utilizing “FE” and “T” designations like the vivo X200T.
The discovery of the vivo X300e comes as the company is also reportedly developing a foldable phone, the vivo X Fold6, which appeared in the same database. This suggests a broader strategy to diversify its product lineup.
In related news, vivo recently launched a fashion campaign featuring Gen Z icon Ally Achiraya, showcasing the design of the vivo V70 in a “Golden Hour” color. The campaign highlights the phone’s aesthetic appeal, targeting fashion-conscious consumers.
The V70 was also featured in a collaboration with POP MART ZSIGA, further emphasizing vivo’s focus on design and lifestyle integration. This strategic alignment with popular culture demonstrates the brand’s efforts to connect with younger audiences.
the vivo X300 FE has been confirmed to utilize the Snapdragon 8 Gen 5 chipset and will include 12GB of RAM, following its appearance on Geekbench. The confirmation of these specifications positions the X300 FE as a high-performance device within its category. The X300 FE also supports 90W fast charging.
These developments underscore vivo’s continued innovation in the smartphone market, balancing performance with design and lifestyle features. The company’s recent activities suggest a commitment to offering a diverse range of devices to meet evolving consumer demands.
