Vivo is set to launch its X300 Ultra and X300s smartphones on March 30, 2026, with a focus on delivering more natural color reproduction in mobile photography. The fresh devices will be the first to benefit from Zeiss’ “Blueprint Natural Color” system, aiming to move away from the often artificial look of HDR photos.
According to early reports, the Vivo X300 Ultra will include a 5-megapixel multispectral sensor, previously found in Hasselblad camera flagships from Oppo. This larger sensor is designed to improve color recognition, working in tandem with the “Raw Lighting” feature introduced with the Vivo X300 and X300 Pro. The collaboration with Zeiss aims to ensure more accurate colors, preserve details in shadows, and create a more classic film-like aesthetic.
Vivo is also emphasizing video capabilities with the X300 Ultra, highlighting a 3-degree optical image stabilization (OIS) system on the telephoto camera. This stabilization is particularly crucial when using the new 4.7x teleconverter, which provides an equivalent 400mm optical zoom. The advancements in stabilization technology demonstrate a continued push for high-quality mobile video recording.
The X300 series is expected alongside the Vivo Pad 6 Pro at the March 30 launch event, initially in China, with potential for wider global availability. The move signals growing competition among smartphone manufacturers to deliver superior camera performance.
Beyond the X300 series, Vivo is also exploring clip-on lens technology, as seen with the Vivo X200 Ultra. This allows users to attach a lens that converts an 85mm telephoto to a 200mm optical telephoto, enhancing zoom capabilities. While the quality improvement is noticeable, the added weight and complexity of the system raise questions about its potential for mass adoption. Similar approaches are anticipated from Xiaomi and Oppo in 2026.
The Vivo X300 Ultra is also rumored to feature a 200MP main camera utilizing the Sony LYTIA‑901 1/1.12‑inch sensor, a 6.82-inch 2K AMOLED display, the Snapdragon 8 Elite Gen 5 chipset, and a battery capacity ranging from 6800–7000mAh. A 50MP front camera is also expected. Early camera samples reportedly showcase high detail, vibrant colors, and strong zoom capabilities.
The X300s is expected to be a more affordable version of the Ultra, offering similar camera features at a lower price point. More details on storage and color options are available.
