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X Launches Vertical Video Format to Compete with TikTok and Instagram
X, formerly known as Twitter, has introduced a fresh vertical video format, directly challenging the dominance of platforms like TikTok and Instagram. The move signals increasing competition within the short-form video landscape, as established social media companies seek to capture a larger share of the market.
The new feature allows users to create and share videos optimized for mobile viewing, mirroring the popular format pioneered by TikTok. This development comes as X continues to evolve under its new ownership, seeking to broaden its appeal and attract a wider user base. The platform is attempting to diversify its offerings beyond its traditional text-based microblogging format.
