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Škoda Auto: Record Results, Electrification & Future Strategy – Interview with Martin Jahn

by Sophie Williams
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Škoda Auto Reports Record Year, Plans Expansion of EV Lineup

Škoda Auto Group achieved record financial results in 2025, with revenue exceeding €30 billion for the first time and surpassing one million vehicle deliveries after a six-year gap. The Czech automaker’s success underscores a broader trend of resilience within the European automotive industry, even as it navigates a complex transition toward electrification.

The company reported €30.1 billion in revenue, an 8.3% increase, and an operating profit of €2.5 billion, up 8.6%. Return on sales reached 8.3%, whereas net cash flow hit a latest high of €2.3 billion, a 14.9% increase. Worldwide deliveries to customers rose to 1,043,900 units, a 12.7% jump.

“We are thrilled. We are extremely happy that we are succeeding. We managed to achieve all our goals,” said Martin Jahn, Board Member for Sales and Marketing at Škoda Auto. “More than one million vehicles delivered to customers is a magical threshold for an automaker.”

Škoda’s performance in Europe was particularly strong, ranking third overall and fourth among electric vehicle manufacturers. The company also saw the fastest year-on-year growth among the top 10 brands in the region, with a 9.6% increase in registrations. Electrified models accounted for 25.7% of deliveries in Europe.

The automaker also reported record deliveries in India and the commencement of production in Vietnam, expanding its presence across ASEAN and the Middle East. This international expansion signals Škoda’s ambition to diversify its market reach beyond its traditional European base.

Looking ahead, Škoda plans to double its fully electric lineup in 2026 with the introduction of the Epiq and Peaq models. The company noted that while its electric vehicle sales are growing, vehicles with combustion engines currently deliver higher profit margins, leading to a balanced product mix.

“It’s a combination of several factors,” Jahn explained. “One is the product portfolio, which is the broadest and most modern in our history and corresponds to current demand.”

Regarding the upcoming Epiq model, speculation suggests a price point around 600,000 Czech Koruna. Jahn indicated this estimate is “not unrealistic.” Details on the Peaq’s pricing remain forthcoming, but are expected to be higher than the Enyaq, which currently exceeds one million Koruna.

Škoda also announced plans to introduce a new generation of the Karoq model with a combustion engine, citing continued consumer demand and the evolving regulatory landscape for emissions in the European Union. The company will continue to offer vehicles with combustion engines “as long as it is legally possible, financially viable, and customers are interested in these cars.”

The company’s success comes amidst a challenging period for the automotive industry, marked by higher input costs, energy prices, and increased competition. Jahn emphasized the importance of cost discipline and synergy seeking to maintain profitability.

Volkswagen Group is planning to reduce costs across its brands by approximately 20% by 2028. Škoda Auto is responding by reducing the number of indirect employees through natural attrition, while simultaneously investing in new strategic positions.

Martin Jahn

Board Member for Sales and Marketing at Škoda Auto.

Previously held positions at CzechInvest and as Vice-Chairman of the Government for Economy.

Has also held sales leadership roles at Volkswagen in Russia and China.

Currently serves as President of the Association of the Automotive Industry of the Czech Republic.

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