Lifetime Products Partners with NBA to Launch Licensed Basketball Hoops

Utah-based Lifetime Products will become the official licensed basketball hoop of the NBA, beginning with a rollout of NBA-branded equipment in fall 2025, bringing officially licensed team graphics to residential basketball for the first time.

The partnership, announced today, will feature basketball hoops adorned with the logos and graphics of all 30 NBA teams, including the Utah Jazz. Lifetime Products, a leading manufacturer of residential basketball hoops since the 1980s, has long been committed to keeping its manufacturing operations within the United States, supporting local jobs and innovation. This collaboration represents a significant expansion of the NBA’s brand presence into the home recreation market.

Lifetime’s reputation for durable, affordable, and easily adjustable basketball systems—designed to accommodate players of all ages and skill levels—made them a natural partner for the NBA. According to the World Health Organization, increasing physical activity among adolescents is a global health priority, and accessible home equipment like Lifetime’s hoops can play a role in encouraging a more active lifestyle. The company’s commitment to quality and accessibility aligns with the NBA’s mission to grow the game of basketball.

An expanded line of NBA-branded hoops will be available starting in 2026, and the initial collection is now available for purchase at Lifetime.com and at Lifetime store locations in Utah and Idaho. This partnership further solidifies Utah’s growing reputation as a basketball hub, following the successful hosting of the NBA All-Star Game in Salt Lake City in 2023.