Apple’s 2013 acquisition of PrimeSense, the Israeli firm behind the motion-sensing technology powering Microsoft’s original Kinect, is newly in the spotlight as details of the deal emerge nearly a decade later. The purchase,estimated at $350 million [[2]], signals a long-term investment in 3D sensing capabilities that industry analysts believe are critical for the advancement of future augmented and virtual reality products. Simultaneously, Microsoft is facing a legal challenge that could impact its cloud computing market position, highlighting ongoing competitive pressures within the tech industry.
Apple Acquires Israeli Firm Behind Kinect Technology
Apple has acquired Israeli technology company PrimeSense, the original developer of the 3D motion-sensing technology used in Microsoft’s Kinect for Xbox. The acquisition, reported on February 22, 2024, signals Apple’s continued interest in depth-sensing technology and its potential applications in augmented reality (AR) and virtual reality (VR).
PrimeSense, founded in 2005, pioneered the use of structured light technology to create 3D images from the surrounding environment. While Microsoft’s Kinect was the most well-known application of their technology, PrimeSense’s innovations have also found use in robotics, industrial automation, and other fields. The company’s technology allows devices to “see” and respond to gestures and movements without physical contact.
The financial terms of the deal were not disclosed. According to reports, Apple quietly acquired PrimeSense sometime in 2013, but the purchase was not publicly revealed until now. This acquisition predates Apple’s current focus on AR/VR, suggesting a long-term strategic vision for incorporating depth-sensing capabilities into its products.
Microsoft Faces Setback
In a separate development, Microsoft has reportedly experienced a setback in a legal dispute concerning its cloud computing services. Details of the case, as reported on February 22, 2024, suggest a challenge to Microsoft’s position in the competitive cloud market.
The specifics of the legal challenge remain limited, but De Tijd reports that the outcome represents a significant hurdle for the tech giant. This development underscores the increasing scrutiny faced by major technology companies regarding their market dominance and business practices.
The cloud computing sector is currently dominated by a handful of major players, including Microsoft, Amazon, and Google. Competition in this space is fierce, with companies constantly vying for market share and innovating to offer new and improved services.
