Bad Bunny’s Super Bowl Halftime Show Featured a Custom Zara Outfit—and a Touching Tribute
Bad Bunny delivered a high-energy, history-making performance at the Super Bowl halftime show on Sunday, February 9, 2026, at Levi’s Stadium in Santa Clara, California, and his fashion choices were just as noteworthy. The Puerto Rican superstar took the stage in a surprisingly accessible look designed by Zara, marking the first time the Spanish retailer has outfitted a Super Bowl performer on such a large scale.
Styled by Storm Pablo and Marvin Douglas Linares, Bad Bunny’s outfit included a collared shirt and tie, a sport-inspired jersey, chinos, and sneakers, all in a cream color palette. He later added a double-breasted blazer in the same shade. The look was described as “easygoing—but elevated” and matched the celebratory vibe of his 13-minute set, which opened with the song “Tití Me Preguntó.”
The jersey held a special significance, featuring his family name, Ocasio, and the number 64. According to reports, the number commemorates the birth year of his late uncle, Cutito, who introduced him to the NFL and shared a love for the San Francisco 49ers.
“It was an amazing show,” Zara said in a statement. “Benito place on a memorable performance. What a great outfit.” The brand also dressed his backup dancers, band, and orchestra for the performance.
Bad Bunny’s decision to wear Zara has been described as a “statement about power shifting” and a move away from the traditional luxury fashion parade often seen at the Super Bowl. As Spotify’s most-streamed artist of 2025, Bad Bunny has become a major force in music and fashion, and this choice underscores his influence. The performance also marked the first time a halftime headliner performed entirely in Spanish, further solidifying his cultural impact.
In a gesture of appreciation, Bad Bunny gifted Zara employees at the brand’s headquarters in Spain with a version of his custom Super Bowl jersey. He also accessorized with cream gloves and a Royal Oak timepiece from Audemars Piguet, featuring an 18-karat yellow gold case with a malachite stone dial, and his own signature “BadBo 1” sneakers.
The Super Bowl appearance comes amid recent headlines for the artist, including a social media exchange with Jake Paul, who called Bad Bunny a “false American.”
