As global eyes turn toward this year’s World cup, major broadcast networks are finalizing preparations for extensive coverage of the tournament. In a historic move, Brazil’s TV globo will debut a new voice as its play-by-play announcer for the World Cup, ending a 40-year run with its previous commentator. The network’s decision comes as it navigates a changing media landscape while retaining key on-air personalities like veteran commentator Caio Ribeiro.
Brazilian sports commentator Caio Ribeiro has been a fixture on TV Globo since 2007, and currently lends his expertise to the network’s broadcasts of major soccer competitions.
Ribeiro frequently appears during coverage of the Brazilian national team, a commitment that reportedly complicates potential moves to other networks like SBT.
TV Globo
This year’s World Cup will mark a significant change for TV Globo, as the network will feature a new play-by-play announcer for the first time in 40 years. The move signals a shift in broadcasting strategy for the network, which has long been a dominant force in sports coverage in Brazil.
The announcement comes as networks worldwide are preparing for the highly anticipated tournament, and highlights the ongoing evolution of sports broadcasting teams. Ribeiro’s continued presence with TV Globo suggests the network is prioritizing retaining its established on-air talent during this period of transition.
