DS Automobiles is embarking on a substantial product overhaul, with plans for multiple new models rolling out through 2027. The French brand, owned by Stellantis, is prioritizing both luxury features and advanced technology as it aims to solidify its position in a competitive market. Key to this expansion is production at the Melfi, Italy plant, and a strategic shift that now includes consideration for hybrid powertrains alongside fully electric options across its lineup. The forthcoming models-including updated versions of the DS 3 and DS 7-reflect a broader revitalization plan under Stellantis leadership.
DS Automobiles is gearing up for a significant expansion in 2026, building on the debut of the updated DS N°4 in 2025. The French automaker plans to launch several new models, including vehicles slated for production at its Melfi, Italy plant, as part of a broader revitalization plan. DS Automobiles will continue to focus on a market position centered around a blend of luxury and technology.
DS N°3
The DS 3 is set to be rebranded with the arrival of its next generation, anticipated for release in 2026, with potential road availability in 2027. The compact crossover will undergo a substantial evolution, and will definitely include an electric powertrain option. While initial plans suggested a solely electric DS N°3, a recent shift in strategy by Stellantis, under its new CEO, and evolving European Union regulations, leave the possibility of hybrid versions open. Further details are expected in the coming months.
DS N°7
Another key launch will be the next generation of the DS 7, also receiving a new name as part of a company-wide rebranding initiative. This model is particularly important for Italy, as it will be manufactured at the Melfi facility. The new SUV will be built on Stellantis’ STLA Medium platform and is confirmed to be 100% electric, though hybrid powertrain options are now also being considered in light of recent decisions from Brussels. The powertrains are expected to be similar to those found in the new Jeep Compass, which also utilizes the STLA Medium platform and is produced in Melfi. The official unveiling is scheduled before the end of 2026, with more information expected in the near future.
