Meta is attempting to reinvigorate interest in Facebook with a series of new features powered by artificial intelligence. The company’s CEO, Mark Zuckerberg, identified boosting engagement with the platform as a key priority for 2025, as Facebook’s traffic has lagged behind competitors like X, Instagram and Snapchat.
The latest initiative allows users to animate static profile pictures using Meta AI. The tool offers a limited selection of pre-defined gestures – “natural,” “confetti,” “salute,” or “heart” – which the AI then applies to a user’s photo. Meta recommends using a single-person selfie, facing the camera, and free of distracting objects for optimal results. This move comes as social media platforms increasingly explore AI-driven personalization to enhance user experience.
A Notable Update
Once generated, these animated profile pictures can be published to a user’s feed and displayed on their profile as a GIF. Facebook has confirmed that the rollout doesn’t stop there, with plans to integrate “Restyle” into Stories and Memories. This feature will allow users to alter the style of their photos using prompts and templates, including an anime style.
The social network has deployed menus for adjusting modes, lighting, colors, and backgrounds – even simulating locations like beaches or cities – all designed to make the editing process quick and effortless, avoiding the complexity of tools like Photoshop. For text-based posts, Facebook is also introducing animated backgrounds featuring a rainbow “A” icon, which the company describes as “perfect for dramatizing a good Monday.”
Meta revealed that it will continue to add new animations throughout the year, suggesting this is just the beginning of a broader effort to provide users with more expressive tools. This initiative aligns with Meta’s broader strategy to return Facebook to its roots, focusing on user experiences and connections beyond content recommendations. However, the company also acknowledged a potential security risk: animated profile pictures could be used to impersonate users with stolen images.
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