Fujifilm is poised to expand it’s popular instant camera line with the new mini Evo Cinema, slated for release on january 30. Building on the hybrid digital-analog approach of the existing Evo series, the Cinema model adds video recording capabilities and a novel QR code system for sharing moving memories. the camera aims to appeal to those seeking a tactile connection to their digital lives,offering a unique blend of retro aesthetics and modern functionality. This latest offering underscores the continuing consumer interest in instant photography as a means of preserving and sharing moments in a tangible format.
Fujifilm is adding a new dimension to instant photography with the release of the instax mini Evo Cinema on January 30. The hybrid instant camera allows users to capture and share videos in a unique, tangible way.
The Evo series is known for its ability to let users select and print their favorite images after shooting, enhanced by a variety of creative effects. This new model builds on that foundation with the addition of video recording.
What sets the mini Evo Cinema apart is its ability to “hand over” videos. Users can record videos up to 15 seconds long, then convert the video data into a QR code and print it alongside a still image from the clip on an instax print. The growing popularity of instant cameras taps into a desire for physical keepsakes in a digital age.
Recording is simple: press and hold the shutter button to record, and release to pause, allowing for multiple clips to be captured.
The recorded videos can be reviewed on the camera’s rear monitor, and users can select the perfect moment to print with the accompanying QR code. Scanning the QR code with a smartphone allows viewers to replay the video within a cheki frame or download it directly.
After printing the QR code-enabled cheki, the video data must be uploaded to a server via the “instax mini Evo” app. The video data will be stored for up to two years from the date of upload, accessible through the companion smartphone app.
This innovative feature allows users to preserve memories in a tangible way while also providing easy access to the full video experience.
The mini Evo Cinema also introduces “Dial Dial,” offering a range of effects inspired by different eras. Users can choose from 10 dial effects, such as “1960,” which evokes the look of an 8mm film camera.
Each effect has 10 levels of intensity, allowing for a total of 100 different expressions. These era-specific effects aim to create a unique and immersive experience, making videos and photos feel like a step back in time.
The camera body itself is designed in a vertical-grip style, reminiscent of Fujifilm’s 8mm camera, the “Fujica Single-8,” released in 1965. Attention to detail and an analog feel are key elements of the design.
Users can easily shoot using the rear monitor, or attach the included viewfinder for a more immersive experience. A grip attachment further enhances handling and stability for focused shooting.
The dedicated app allows users to edit combined videos, add cinematic opening and ending templates, and create truly special videos. It also features a “Direct Print” function for printing photos directly from a smartphone.
The app also allows users to view videos shot with the mini Evo Cinema, combine videos for even more creative possibilities, and connect via Bluetooth or Wi-Fi – the latter offering faster transfer speeds and the ability to browse and select files within the camera before transferring.
Within the app, users can combine multiple videos and create clips up to 30 seconds long, adding cinematic opening and ending templates for a polished final product.
“Poster Templates,” inspired by movie posters, are also available, allowing users to add titles and text to create unique cheki prints. Additionally, the “Direct Print” function lets users print their favorite images directly from their smartphone using the mini Evo Cinema.
