Hisense is offering an early look at its latest home theater technology, debuting two new 4K laser projectors – the XR10 and PX4-Pro – ahead of the 2026 Consumer electronics Show. The move reflects an industry trend of pre-CES announcements and signals Hisense’s continued investment in the high-end projection market, expanding beyond its established television business [[1]]. Both models aim to deliver a premium cinematic experience with varying form factors and features, catering to diverse home entertainment needs [[2]], [[3]].
Hisense is jumping the gun on CES 2026, unveiling two new 4K laser projectors ahead of the official show floor opening. The move underscores a growing trend among tech companies eager to showcase innovations before the industry’s biggest stage, and highlights Hisense’s increasing focus on the home theater market beyond televisions.
The company announced the XR10 and PX4-Pro projectors, each targeting a distinct audience but both signaling Hisense’s commitment to expanding its presence in the projection space. Hisense has been steadily gaining traction in recent years, particularly with its ultra-short throw models, and the new releases build on that momentum.
Hisense XR10: A Premium 4K Laser Projector for a Cinematic Experience
The Hisense XR10 is designed for those seeking a large-screen, high-quality home theater experience without the complexity of a dedicated cinema setup. The projector features a striking design with a translucent chassis, champagne-colored finish, and a prominent central lens.
Under the hood, the XR10 boasts the new LPU 3.0 laser engine and a pure RGB triple laser light source. Hisense claims the combination delivers up to 6000 ANSI lumens, a significant brightness level for a home projector that should allow for comfortable viewing even in rooms with ambient light. The optical system includes a 16-element glass lens designed to enhance light transmission and maintain image stability over time, promising consistent color accuracy and a sharp picture.
A liquid cooling system, an unusual feature for home projectors, is also incorporated to manage heat and ensure stable performance over the long term. The XR10 offers a 0.84x to 2.0x optical zoom, supports screen sizes from 65 to 300 inches, and includes vertical and horizontal lens shift. An automatic adjustment system utilizing cameras, TOF sensors, and AI further simplifies installation, eliminating the need for specialized expertise.
Hisense PX4-Pro: Building on a Successful Ultra-Short Throw Design
The PX4-Pro is the successor to the popular PX3-Pro, an ultra-short throw projector that established Hisense as a key player in the UST category. The new model maintains the UST form factor, capable of projecting images up to 200 inches from just inches away from the wall – a compelling option for those wanting a large screen without the hassle of ceiling mounts or extensive cabling.
The PX4-Pro offers a brightness increase to 3500 ANSI lumens, up from the previous model’s 3000. Contrast has also been improved to 6000:1, thanks to a new lens system with IRIS technology, which should result in deeper blacks and a more dynamic image. The projector retains a discreet, modern design that blends easily into living spaces, delivering vibrant colors, sharp detail, and an immersive viewing experience.
Hisense has not yet announced pricing or availability for either the XR10 or PX4-Pro. The company plans to officially showcase both projectors at CES 2026, where they will be available for hands-on demonstrations and further evaluation.
