Lillehammer-based Gudbrandsdølen AS reported a significant increase in profitability for 2025, signaling positive momentum in the Norwegian media landscape. The company’s EBIT result reached 15.5 million Norwegian kroner, a substantial improvement compared to the 11.4 million kroner recorded in 2024.
The financial gains were driven by several key factors, including increased advertising revenue and continued growth in subscription income. The company benefited from a reduction in its overall cost base, according to a company delårsrapport released on February 9, 2026. This performance underscores the resilience of regional media companies adapting to evolving market conditions.
Gudbrandsdølen AS, which publishes Gudbrandsdølen Dagningen, did not provide specific details regarding the nature of the cost reductions. However, the overall improvement in financial performance suggests successful implementation of efficiency measures. The company’s leadership includes Tom Martin Kj. Hartviksen as Daglig leder (CEO) and Rune Alseth Olsen as the head of economics.
The positive results approach as the media industry continues to navigate challenges related to digital transformation and changing consumer habits. Gudbrandsdølen AS’s success in growing both advertising and subscription revenue demonstrates an ability to effectively monetize its content and engage its audience. Further details about the company’s operations and financial performance can be found on its Norwegian economy page.
