Seoul-based model management company MDIRECTORS has partnered with fashion brand LIE, led by designer Lee Chung-chung, for a successful showing at the 2026 Autumn/Winter Fashion Week.
MDIRECTORS’ key models – Morrison Jun, Hye-won, Ju Si-yeon, Ju Gyeong, Jang Mi, Ye-ri, and Rim Ri – showcased the brand’s latest collection on the runway, drawing significant attention from attendees.
LIE is a high-end women’s wear brand known for presenting confident and empowered femininity with each new season. The 2026 FW collection continues this tradition, earning praise for its harmonious blend of precise tailoring, structural silhouettes, and the substantial textures of winter fabrics. The collection’s unique aesthetic has been widely recognized.
The MDIRECTORS models on the runway effectively embodied the brand’s vision. Their stable walk and restrained expressions naturally conveyed the structural silhouettes and layered styles of the collection. The seamless integration of garment movement and model choreography heightened the show’s immersive quality and amplified the collection’s refined and sophisticated atmosphere.
Shin Young-woon, CEO of MDIRECTORS, expressed his satisfaction with the show, stating, “It was a moment when the models naturally blended into the stage with their own moods and interpretations.” He added, “We will continue to fully support our models in expanding their own expression in various stages and environments.”
MDIRECTORS is currently expanding the scope of its models’ activities through diverse projects both domestically and internationally, beyond Fashion Week runways. The partnership with LIE is expected to accelerate the company’s progress toward a greater global presence.
