The Dutch media personality and influencer, who has develop into a staple of European celebrity culture, stepped away from her YouTube vlogging career in January 2023. At the time, Geuze explained that she could no longer balance the demands of daily vlogging with other areas of her life after more than eight years of consistent content creation.
This potential comeback follows a period of significant transition for the star. In November 2025, Geuze took the drastic step of removing her previous vlog archives from YouTube, stating that she no longer agreed with all of the content she had produced. Despite this digital cleanse, her influence remains potent. she recently secured third place in the 2026 The Best Social 100 list of top content creators.
Beyond her social media presence, Geuze has successfully pivoted into mainstream television. She has hosted major hits such as Love Island, De Bachelorette and Temptation Island: Love or Leave, and currently serves as a jury member on The Masked Singer.
The shift toward a more self-aware public image has not gone unnoticed by industry observers. In a recent column published on March 26, 2026, Mark Koster highlighted Geuze’s transparency, noting that she has admitted to having "no demonstrable talent." Koster praised her as one of the least pretentious influencers in the Netherlands, suggesting that in the current media landscape, authenticity and self-awareness are becoming more valuable than traditional skill sets.
Whether this TikTok teaser signals a full-scale return to her roots or a new chapter in her digital strategy, the move underscores the evolving nature of the influencer economy.
