Nestlé is strategically repositioning its global portfolio, announcing it is in advanced negotiations to sell its global ice cream business. The move, revealed during the company’s 2025 results presentation, is part of a broader effort to concentrate resources on higher-growth, more profitable areas.
The potential sale has raised questions about the future of D’Onofrio, a popular brand in Peru, which Nestlé acquired in 1997. The company’s restructuring plans reflect a wider trend among multinational corporations to streamline operations and focus on core competencies.
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According to CEO Philipp Navratil, Nestlé will prioritize investment in nutrition, coffee, and pet food, as well as food and snacks – sectors that collectively represent approximately 70% of the company’s total revenue. This strategic shift explains the decision to divest from less profitable businesses.
What Does This Mean for D’Onofrio?
The announcement has sparked concern in Peru, given the strong brand recognition of D’Onofrio. While Nestlé has not specifically addressed the future of the Peruvian brand, the company confirmed it is currently “evaluating details” and defining the next steps for its ice cream business in the country.
In a press statement, Nestlé indicated that official information would be shared “in a timely manner” as the process progresses, leaving the fate of the iconic Peruvian brand uncertain.
“From Nestlé, we are evaluating details and next steps in Peru, and we will be reporting in a timely and transparent manner,” the company stated.
While a final decision is pending, indications suggest the brand will continue to operate in the Peruvian market under a modern management structure aligned with the company’s global strategy.
Global Restructuring Underway
The strategic realignment comes as Nestlé reported a decline in profits. The company’s 2025 earnings totaled €9.9 billion, a 17% decrease compared to the previous year, intensifying the need to optimize its business portfolio.
The broader restructuring plan aims to simplify the corporate structure and reduce administrative costs, and includes a plan to reduce approximately 16,000 jobs globally by the end of 2027, primarily in administrative roles.
Reduced Focus on Bottled Water
In addition to the ice cream business, Nestlé is also evaluating a potential exit from its premium water division, which includes brands such as Perrier, San Pellegrino, Pure Life, Aquarel, and Viladrau. This operation, anticipated to be completed by 2027, accounts for around 3.5% of the company’s total revenue. Nestlé is currently engaged in advanced negotiations to sell its stake in this unit, which would involve relinquishing operational control of the business.
This move is driven by a combination of economic and reputational factors, as the bottled water sector faces increasing scrutiny regarding its environmental impact and the use of water resources – issues that have drawn consistent criticism towards the company in recent years.
