Mitsubishi is betting on a celebrated nameplate to revive its presence in the highly competitive SUV market. After a 15-year absence, the Japanese automaker is preparing to launch a new generation Pajero, a vehicle once synonymous with off-road capability and reliability. Exclusive reports indicate the reimagined Pajero will offer modern technology, including hybrid options, and a larger footprint designed to challenge segment leaders like the Toyota Land Cruiser and Nissan Patrol, marking a meaningful strategic shift for the brand as it adapts to evolving consumer demands and global production dynamics.
After a 15-year hiatus, Mitsubishi is poised to re-enter the SUV market with a new generation Pajero, aiming to challenge established leaders like the Toyota Land Cruiser and Nissan Patrol. Exclusive reports from Japan indicate the automaker is developing a thoroughly modern iteration of the iconic vehicle, featuring advanced hybrid technology and a turbocharged engine.
According to Japan’s specialized automotive magazine, Best Car, the new Pajero will represent a significant increase in size compared to the previous “Pajero Sport” model, bringing its dimensions closer to those of its larger Japanese competitors. Notably, the company has decided to revive the legendary “Pajero” nameplate instead of continuing with “Pajero Sport,” signaling a clear intention to reclaim its historical market position.
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Reported specifications include:
- Advanced Diesel Engine: A 2.4-liter turbocharged four-cylinder engine.
- Automatic Transmission: A six-speed automatic transmission paired with a full-time four-wheel drive system.
- Plug-in Hybrid Technology: Utilizing the same hybrid system currently under development for the Triton pickup truck.
- Family-Oriented Design: Offering three rows of seating with capacity for seven or eight passengers.
A key shift in Mitsubishi’s production strategy is also underway. For the first time, the Pajero will move production out of Japan, joining the Triton on the assembly line in Thailand. This move is expected to result in more competitive pricing and broader availability in global markets. This decision reflects a broader trend among automakers to optimize production costs and expand into key growth regions.
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Industry analysts suggest this positioning will place the Pajero in direct competition with models such as the Ford Everest and Isuzu MU-X. However, the new vehicle is expected to rival the Toyota Land Cruiser 300 and Nissan Patrol in terms of size, while offering a platform similar to the Land Cruiser Prado.
The exterior design is anticipated to draw inspiration from the “Xpander” model currently sold in Southeast Asia and parts of Africa, with substantial modifications to suit global market preferences. Sources indicate the design will be an evolution of the existing aesthetic, rather than a radical departure.
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Mitsubishi anticipates launching the vehicle in the Japanese market before the end of 2026, with availability in the Gulf region projected for 2027. The question now is whether Mitsubishi can successfully regain its former prominence in the SUV segment, or if the competition has become too fierce even for an automotive legend.
