Nintendo Announces Global Price Increase for Nintendo Switch 2
Nintendo has announced a series of price revisions for its hardware, most notably increasing the manufacturer’s suggested retail price (MSRP) for the Nintendo Switch 2 across several major global markets. The company cited evolving market conditions and a strategic review of its global business outlook as the primary drivers for the decision.
In the United States, Nintendo of America will raise the MSRP of the Nintendo Switch 2 from $449.99 to $499.99, effective September 1, 2026. This price adjustment is part of a broader international trend, as the company expects current market shifts to persist over the medium to long term. While the next-generation console is seeing a price hike, Nintendo confirmed that pricing for the original Nintendo Switch system in the U.S. Will remain unchanged.
The price revisions extend to other Western markets with the same September 1, 2026, effective date. In Canada, the Nintendo Switch 2 will increase from $629.99 to $679.99. Meanwhile, the price on the My Nintendo Store in Europe will rise from €469.99 to €499.99.
Japan will see an earlier implementation of these changes, with new pricing taking effect on May 25, 2026. The Japanese-language version of the Nintendo Switch 2 (available only in Japan) will increase from ¥49,980 to ¥59,980, though the multi-language system available through the My Nintendo Store will maintain its current price.
Beyond the new hardware, Nintendo is also raising prices for the original Switch family within the Japanese market starting May 25. The revised prices are as follows:
- Nintendo Switch (OLED Model): Increasing from ¥37,980 to ¥47,980
- Nintendo Switch: Increasing from ¥32,978 to ¥43,980
- Nintendo Switch Lite: Increasing from ¥21,978 to ¥29,980
These adjustments signal a shift in how the gaming giant is navigating the costs of production and distribution in an unstable economic landscape. Nintendo Co., Ltd. President and Representative Director Shuntaro Furukawa oversaw the announcement, which noted that further details regarding price revisions in other regions, including Latin America, will be shared by respective overseas subsidiaries at a later date.
Acknowledging the impact on its user base, Nintendo stated, “We understand that pricing changes can be challenging for customers and deeply appreciate the continued enthusiasm of our fans for Nintendo products and experiences.”
