Nvidia has reportedly postponed the launch of new graphics cards for the gaming segment, including the cancellation of the “Super” product line for the RTX 50 series and a delay in the mass production schedule for the next-generation RTX 60 series.
The shift in priorities stems from a global supply chain crisis, particularly concerning memory components. Currently available DRAM capacity is being aggressively absorbed by artificial intelligence (AI) infrastructure, leading to a severely limited supply for the consumer market.
The report highlights that Nvidia’s priorities have shifted dramatically alongside the high profitability of the AI sector.
According to Gizmodo, on Monday, February 9, 2026, while Nvidia attributes memory supply as the primary cause of distribution bottlenecks, the company is implicitly allocating existing production capacity to AI training chips that hold a higher economic value.
Manufacturing capacity limitations at Taiwan Semiconductor Manufacturing Company (TSMC) are too exacerbating the situation. With limited production slots, Nvidia is choosing to allocate silicon resources to AI GPUs rather than gaming graphics cards.
Reports circulating late last year, now confirmed by industry sources, indicated that Nvidia planned to cut GPU gaming production by up to 40% in 2026.
Previously, market observers had anticipated a refresh of the RTX 50 series product line with “Super” variants, such as the RTX 5070 Ti or RTX 5080 Super. Market rumors suggested that an RTX 5070 Super variant would feature 18 GB of VRAM and the RTX 5080 with 24 GB.
However, market realities regarding memory costs have made executing these plans unfeasible. Increasing VRAM capacity on consumer graphics cards amid soaring module prices is considered cost-inefficient from a production standpoint.
The rising component costs are feared to make product selling prices uncompetitive in the retail market. The existing RTX 50 series is already considered to have reliable overclocking performance, making a “Super” variant appear to offer no significant added value to drive sales volume.
The absence of consumer product announcements from Nvidia at CES 2026 served as a strong indicator of this strategic shift. This cycle differs from previous patterns, where Nvidia launched the RTX 40 series in October 2022 and released the Super versions in January 2024.
This delay also impacts the company’s long-term roadmap. The RTX 60 series, originally scheduled to begin mass production at the end of 2027, is now expected to materialize no sooner than 2028.
Nvidia’s unchallenged position in the high-end segment provides the company with the flexibility to withhold new product launches. To date, their primary competitor, AMD, has not exerted significant pressure on Nvidia’s flagship models, such as the GeForce RTX 5090.
AMD is also facing similar challenges related to rising component prices and memory issues on its RX 9070 and RX 9060 XT product lines. A lack of information regarding AMD’s next-generation GPU, RDNA5 or UDNA, indicates that the entire industry is experiencing the same supply chain pressures.
Analysts predict that 2026 and much of 2027 will be challenging periods for securing DRAM supply at reasonable prices. The three major DRAM manufacturers, SK Hynix, Samsung, and Micron, are working to operationalize new factories, but output is predicted to remain dominated by demand from the AI server market.
