Sportswear and footwear mainstay Onitsuka Tiger is expanding its brand portfolio with the launch of its first fragrance collection, a notable step into the luxury goods market. Developed in collaboration with renowned perfumer Mark buxton, the line features four distinct scents – Onitsuka tiger One, Two, Three, and Four – crafted in Grasse, France [3]. The collection, embodying a concept of “Wearing Quiet Radiance,” aims to blend the brand’s heritage with modern innovation and is set to arrive in 2025 [1].
Sportswear and lifestyle brand Onitsuka Tiger has launched its first-ever fragrance collection, signaling a move beyond apparel and footwear into the luxury goods market. The debut line features four distinct scents, embodying the brand’s core philosophy of blending heritage with innovation.
The fragrances, developed under the concept “Wearing Quiet Radiance,” are intended to capture the beauty of individuality through a harmonious blend of cultural legacy and modern innovation. The collection highlights the brand’s commitment to meticulous craftsmanship, contemporary design, and a refined selection of materials. The launch campaign features appearances by Amy Totsara, Dew Jirawat, and Es Suppapong.
The four fragrances – ONITSUKA TIGER ONE, ONITSUKA TIGER TWO, ONITSUKA TIGER THREE, and ONITSUKA TIGER FOUR – were created by renowned perfumer Mark Buxton. Buxton brings decades of experience and a distinctive style to the collection, blending simplicity with luxury and drawing on both British sensibilities and traditional French perfumery techniques. He is known for creating scents that are bold, unconventional, and unexpectedly powerful.
The entire production process, from sourcing ingredients to extraction, blending, and bottling, takes place in Grasse, France, the country’s historic perfume capital. Skilled artisans meticulously craft each fragrance under the southern French sun, upholding centuries-old perfumery traditions dating back to the late 18th century. The fragrances are presented in vibrant yellow glass bottles, reflecting Onitsuka Tiger’s signature color, and feature a design that plays with light and shadow, accented by the Onitsuka Tiger logo.
