Samsung Electronics is set to launch its annual “2026 Samsung Electronics Sale Festa” (or ‘2026 Samsepe’) on January 1st, marking the company’s sixth iteration of the popular month-long promotion. the event will feature discounts on televisions, appliances, mobile devices, adn IT products, both online and in stores nationwide, as Samsung anticipates a surge in consumer spending related to the new year and household moves. this year’s festival builds on previous success, offering expanded benefits for bundled purchases and specialized clubs, alongside new partnerships designed to maximize value for shoppers. Samsung is investing heavily in incentives, promising its largest-scale benefits package to date.
Samsung Electronics is launching a month-long sales event, the ‘2026 Samsung Electronics Sale Festa’ (or ‘2026 Samsepe’), running from January 1st to January 31st. The promotion aims to kick off the new year with significant discounts on a wide range of products.
This year’s event, the sixth iteration of ‘2026 Samsepe,’ will encompass appliances, mobile devices, and IT products, available both online and at Samsung Electronics stores nationwide. The company is responding to consumer trends, particularly increased demand for home appliances during January due to relocation and new household setups.
‘Subscription Triple Benefit’ – Maximize Savings with ‘AI Subscription Club’
Samsung Electronics is introducing enhanced benefits for customers purchasing multiple items during the ‘2026 Samsepe’ event. The company is incentivizing bundled purchases to drive sales across its product lines.
Previously, customers purchasing large appliances like TVs, refrigerators, and washer-dryer combos through an ‘AI Package’ received benefits worth up to 50,000 Korean Won per item. Smaller appliances, such as dishwashers, electric cooktops, and vacuum cleaners, qualified for benefits of up to 30,000 Korean Won per item.
This year, customers purchasing two or more AI products with a one-time payment through an ‘AI Package’ will receive ‘Double Benefits’ – twice the standard value. This translates to Samsung Electronics membership points worth up to 100,000 Korean Won, depending on the model.
Customers who subscribe to the ‘AI Subscription Club’ and purchase an ‘AI Package’ will unlock the ‘Subscription Triple Benefit,’ receiving points worth up to 150,000 Korean Won. These Samsung Electronics membership points can be redeemed as cash on Samsung.com.
January is Prime Time for Appliance Purchases – Tailored Benefits for New Homeowners and Movers
Recognizing the seasonal trend of increased appliance purchases in January due to relocation and new household setups, Samsung Electronics is expanding customer-specific benefits. This strategy aims to capitalize on peak demand during the month.
Customers who join the ‘Home Starter Club’ or ‘Moving Club’ at Samsung Stores during the event period will receive Samsung Electronics membership points worth up to 800,000 Korean Won, based on their total purchase amount.
Specifically, ‘Home Starter Club’ members who spend 5,000,000 Korean Won or more will receive an extended three-year warranty on nine major appliances.
※ Nine Major Appliances: TV, Refrigerator, Washing Machine, Dryer, Air Conditioner, Air Dresser, Air Purifier, Vacuum Cleaner, Microwave Oven
‘Moving Club’ members are eligible for membership point benefits worth up to 400,000 Korean Won, depending on their purchase amount.
Enhanced Shopping Experience with Partnership Benefits During ‘2026 Samsepe’
Samsung Electronics has partnered with various companies to offer additional benefits to ‘2026 Samsepe’ customers. These collaborations aim to broaden the appeal of the sales event and provide added value to consumers.
In collaboration with Samsung Financial Networks’ financial platform ‘Monimo,’ a ‘1-Day Special Offer’ event will be held on January 2nd. Monimo customers can access exclusive discounts on smartphones, air conditioners, air purifiers, and induction cooktops through the app using event coupons.
Customers who purchase Samsung Electronics products during the ‘2026 Samsepe’ event and enter a raffle on the Monimo app will be eligible to win prizes, including the latest appliances, hotel accommodations, and concert tickets.
Prior to the start of ‘2026 Samsepe,’ customers who sign up for ‘Samsepe Pre-Notification’ on Samsung.com starting December 19th will be entered into a drawing to win Starbucks gift cards – 1,000 winners will be selected. Furthermore, the first 1,000 customers who sign up for pre-notification and spend 2,000,000 Korean Won or more during the ‘2026 Samsepe’ period will receive a 50,000 Korean Won Olive Young mobile gift card.
Kim Yong-hoon, Vice President of Samsung Electronics’ Korean Business Division, stated, “We have prepared the largest-scale benefits in history to provide more practical help to customers preparing for a fresh start. ‘2026 Samsepe’ will be the most satisfying choice for all customers, not only those setting up new homes but also those considering replacing their appliances.”
