Samsung is pushing the boundaries of television technology with a series of innovations unveiled at CES 2026 in Las Vegas,focusing heavily on artificial intelligence and larger screen sizes. The South Korean tech giant showcased a 130-inch Micro RGB TV, alongside a new AI-powered assistant and enhanced audio features, building on it’s two-decade run as the world’s top TV brand. These advancements signal a shift towards more immersive and clever viewing experiences as the television market evolves.
LAS VEGAS / LONDON (IT BOLTWISE) – Samsung unveiled a series of impressive advancements for its Smart TV lineup at CES 2026 in Las Vegas. The South Korean electronics giant is increasingly focused on artificial intelligence to connect its devices and set new standards in consumer electronics. A standout innovation is a 130-inch television featuring Micro RGB technology, boasting both exceptional picture quality and an expansive size.
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Samsung showcased a broad range of innovations for its Smart TVs at CES 2026 in Las Vegas. Central to the presentation was the 130-inch television, equipped with the new Micro RGB technology. This technology utilizes microscopically small RGB light sources, individually controlled to produce remarkably natural colors. The Micro RGB AI Engine Pro further enhances image quality, representing a significant leap forward in display technology. This advancement underscores the ongoing drive for more immersive and realistic viewing experiences.
Another key highlight is the Vision AI Companion (VAC), an AI-powered assistant that goes far beyond traditional voice control. VAC can not only provide recommendations for shows and movies but also suggest recipes based on content viewers are watching. It can also adjust the room’s ambiance with music. This feature will be available across Samsung’s larger TV lines, including Micro LED, OLED, and standard UHD models.
For soccer fans, Samsung has developed the AI Soccer Mode Pro, which uses AI to optimize both picture and sound, creating a stadium-like experience. Complementing this is the AI Sound Controller Pro, enabling precise control of individual sound elements, allowing viewers to adjust crowd noise, commentary, or background music independently. These features are also applicable to movies and series, offering a personalized audio experience.
Technically, Samsung is raising the bar with HDR10+ ADVANCED, bringing improved brightness, genre-based optimization, and dedicated gaming features. The technology is available on the QN990H, R95H, S95H, and S90H models. Simultaneously, the company is introducing Eclipsa Audio, a new spatial sound system that will be standard across all 2026 televisions. These innovations demonstrate Samsung’s commitment to pushing the boundaries of consumer electronics.
A significant step towards longevity is Samsung’s announcement guaranteeing seven years of Tizen OS updates for its current TV devices. This ensures that devices will continue to receive new features for years after purchase. As a design statement, the manufacturer is presenting the ultra-thin OLED model S95H, featuring a refined, gallery-like frame. These developments show that Samsung is focused not only on technological innovation but also on sustainable product care.
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