LAS VEGAS – Samsung Electronics offered a glimpse into the future of home entertainment at CES 2026, unveiling a television strategy centered around artificial intelligence and advanced display technologies. During a “Visual display (VD) Deep dive” session at The Wynn Las Vegas, the company detailed plans to leverage AI to personalize the viewing experience and maintain its two-decade run as the world’s top TV manufacturer amid a growing market for premium, large-screen, and connected televisions. Samsung’s revealed roadmap includes notable investment in Micro RGB and OLED technologies alongside continued advancement of mini LED and a renewed focus on the integration of the new “Vision AI Companion” platform across nearly its entire TV lineup.
Samsung Showcases AI-Powered Future of Television at CES 2026
LAS VEGAS – Samsung Electronics unveiled its vision for the future of television at CES 2026, emphasizing the integration of artificial intelligence to create a more intuitive and personalized viewing experience. The company’s “Visual Display (VD) Deep Dive” session, held January [Date redacted] at The Wynn Las Vegas, highlighted a strategy built on two decades of market leadership as the television market shifts towards premium products, larger screens, and smart capabilities.
Samsung plans to leverage next-generation AI to enhance picture quality and expand the capabilities of its televisions. The company anticipates 2026 will be a pivotal year for its Visual Display business, with Micro RGB and OLED technologies leading the premium TV segment, mini LED expanding access to premium TV technology, and ultra-large screens further immersing viewers. This comprehensive portfolio aims to bring Samsung’s latest display technology to a wider audience while solidifying its position as an industry innovator. The move underscores the growing trend of AI integration across consumer electronics.
“We are currently experiencing a transformation in how viewers enjoy television, moving from a focus on simply watching to direct interaction with users,” said SW Yong, President of the Visual Display Business at Samsung Electronics. “As television evolves, Samsung continues to earn its leadership role year after year, building on its legacy of hardware excellence.”
Vision AI Companion: A Smarter Television Experience
At the core of Samsung’s 2026 strategy is the Vision AI Companion (VAC), a new intelligent platform designed to make televisions more intuitive, conversational, and personalized. Integrated into nearly the entire Samsung TV lineup, VAC understands what viewers are watching, anticipates their needs, and displays relevant information directly on the screen. This transforms the TV from a passive display into an active participant in daily life.
By integrating AI throughout its ecosystem, Samsung is expanding the role of the television beyond entertainment, enabling deeper integration with smart homes and more meaningful engagement. This approach reflects the company’s commitment to creating connected experiences that adapt to users while maintaining the image quality and reliability consumers prioritize.
Scaling Innovation in Display Technology and Design
During the session, Hun Lee, Executive Vice President (EVP) of the Visual Display Business, detailed Samsung’s new 130-inch Micro RGB TV – a technical achievement unprecedented in the industry – as well as the company’s commitment to innovation in lifestyle TVs.
“As content quality improves, it’s natural for users to seek a greater level of immersion,” noted EVP Lee. “When developing our products, Samsung focuses on the tangible experiences delivered by technologies like VAC, rather than just their technical specifications.”
As Samsung celebrates twenty consecutive years as the world’s number one TV brand, the VD Deep Dive session underscored a clear message: leadership is built through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future where televisions offer not only superior picture quality but also smarter, more personal, and more meaningful experiences in homes worldwide.
