Samsung’s latest foray into foldable technology has captured meaningful consumer attention,with the highly anticipated Galaxy Z TriFold selling out within minutes of its U.S. launch on January 30th. The $2,900 device-recognized as “Best of CES” by CNET Group and Mashable-demonstrates continued growth in the premium foldable market despite economic headwinds. This rapid sell-out suggests strong demand for innovative mobile technology, even at a steep price point, and positions Samsung as a leader in the evolving smartphone landscape.
Samsung’s highly anticipated Galaxy Z TriFold sold out almost immediately after going on sale in the United States on January 30th. Despite a price tag nearing $3,000, demand for the innovative foldable device exceeded expectations, with units being reserved within minutes of the order window opening.
According to a report from CNET, the $2,900 (approximately 98,600 Thai Baht) tri-folding smartphone was completely purchased in just a few minutes. Numerous customers reportedly attempted to log onto Samsung’s website simultaneously to secure an order, but only a limited number were successful before the “sold out” message appeared.
Potential buyers hoping to acquire the TriFold today will be disappointed, as the company’s website now indicates the product is out of stock. While Samsung has announced plans to restock, a specific timeframe for the next available purchase window has not yet been disclosed.
Prior to launch, questions lingered about whether consumers would be willing to spend nearly $100,000 for a smartphone, particularly one with a large, dual-folding display. However, the rapid sell-out demonstrates a strong appetite among early adopters and tech enthusiasts for cutting-edge innovation. This demand underscores the growing consumer interest in flexible and adaptable mobile technology.
Reviews of the TriFold have been overwhelmingly positive. The Mashable team, having experienced the device firsthand, lauded its design and functionality. Timothy Beck Werth was particularly impressed, calling it one of the best technologies he’d seen at CES 2026.
The Samsung Galaxy Z TriFold’s success continued as CNET Group, including Mashable, collectively awarded the smartphone the “Best of CES” award. Those interested in purchasing the device will need to monitor Samsung’s website closely for restock announcements, as the next release is expected to be highly competitive.
