Samsung is launching a new trade-in program this week aimed at boosting sales of its latest galaxy smartphones and foldables. Beginning January 2nd and running through February 1st, 2026, customers in Italy can receive up to €125 (approximately $135 USD) in credit towards eligible purchases when trading in older devices at participating retailers including MediaWorld, Unieuro, and Euronics. The promotion underscores Samsung’s continued investment in incentivizing upgrades within its galaxy ecosystem as it introduces its newest lineup of devices.
Samsung is kicking off 2026 with a trade-in promotion designed to entice customers to upgrade to its latest flagship smartphones. The initiative, announced December 31, 2025, offers boosted trade-in values for older devices when purchasing a new Galaxy device.
Running from January 2nd to February 1st, 2026, the promotion provides a super-credit of up to €125 (approximately $135 USD) towards the purchase of select high-end Samsung Galaxy smartphones at major electronics retailers. This move comes as Samsung continues to innovate in the premium smartphone space, offering both traditional and foldable designs.
Samsung Launches New Year Promotion with Enhanced Trade-In Values
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Samsung is launching 2026 with a customer-focused promotion aimed at simplifying the upgrade process for those looking to switch to the latest Galaxy models. The company highlights its Smart Switch tool, which streamlines data, app, and settings transfer from older devices.
From January 2nd to February 1st, 2026, customers in Italy can take advantage of the enhanced trade-in program at leading retailers including MediaWorld, Unieuro, Euronics, Trony, and Expert. The promotion offers a trade-in credit of up to €125.
Top-Tier Galaxy S25 Models Eligible for €125 Trade-In
The highest trade-in value of €125 is available on the flagship Galaxy S25 series, including the Samsung Galaxy S25+, Galaxy S25 Ultra, and Galaxy S25 Edge. All three models are powered by the Qualcomm Snapdragon 8 Elite for Galaxy processor and feature at least 12 GB of RAM and 256 GB of storage, unlocking advanced artificial intelligence capabilities.
The Galaxy S25 Ultra stands out with its quad-camera system, featuring a 200 MP main sensor, and a 6.9-inch Dynamic AMOLED 2x display with anti-reflective coating and S Pen support. This highlights Samsung’s continued focus on delivering cutting-edge camera technology and productivity features.
The Galaxy S25+ and Galaxy S25 Edge both sport a 6.7-inch display, offering a smooth and vibrant viewing experience. The S25+ features a triple-camera setup (50 MP main with OIS, 10 MP telephoto for 3x optical zoom, and 12 MP ultrawide), while the S25 Edge offers a dual-camera system (200 MP main and 12 MP ultrawide).
Samsung positions the Galaxy S25 Ultra as its most comprehensive offering, the S25+ as a versatile all-rounder, and the S25 Edge as a sleek, lightweight option without compromising on key specifications, though battery life is noted as its primary weakness.
Foldable Devices Receive €100 Trade-In Credit
Samsung is also extending the promotion to its foldable lineup, offering a €100 trade-in credit towards the purchase of the Samsung Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Z Flip7 FE.
The Galaxy Z Fold7 is Samsung’s premium foldable, featuring an 8-inch Dynamic AMOLED 2x display when unfolded, ideal for multitasking and media consumption. When closed, it maintains a slim profile with a 6.5-inch cover display. It also includes the Snapdragon 8 Elite for Galaxy processor and other high-end specifications.
The Galaxy Z Flip7 and Z Flip7 FE are compact, clamshell-style foldables with 6.9-inch displays when opened. The Z Flip7 boasts a larger 4.1-inch external display, while both models offer compelling camera capabilities and are powered by either the Exynos 2500 (Z Flip7) or Exynos 2400 (Z Flip7 FE) chipsets.
Galaxy S25 FE Offers €75 Trade-In and Storage Upgrade
Finally, the Samsung Galaxy S25 FE is included in the promotion with a €75 trade-in value. Samsung is also offering customers the opportunity to purchase the 256 GB storage version at the same price as the 128 GB model, for €769 instead of €829.
The Galaxy S25 FE aims to deliver a complete Galaxy experience at a more accessible price point, utilizing the Exynos 2400 processor and many of the features found in the higher-end S25 models. It features an improved design, being smaller, thinner, and lighter than its predecessor, and includes a 4,900 mAh battery with 45W wired charging support.
