Turkey’s leading liquid oil brand, Yudum, has been acquired by Turkish company Tiryaki Agro from Saudi Arabia-based Savola Group, a move signaling a shift in the country’s food sector. The deal, finalized on February 10, 2026, marks a significant change for Yudum, which had been operating under Savola Group since 2007.
The acquisition follows approximately 18 months of strategic discussions, according to reports. As part of the agreement, Savola Group will become a strategic partner with Tiryaki Agro.
A Major Player in Turkey’s Oil Market
Yudum, owned by Savola Group since 2007, is a market leader in both olive oil and sunflower oil production in Turkey. The brand’s olive oil has been produced at a facility in Ayvalık since 1975. Savola Group also owns the Sırma brand, which produces corn and sunflower oil, as well as Vala and Sava brands specializing in margarine.
The olive oil production facility in Ayvalık has an annual capacity of 20,000 tons. Yudum’s olive oil is exported to over 25 countries, including Switzerland, Canada, the United States, and Japan, in addition to serving the domestic market. Gaziantep-based Tiryaki Agro, founded in 1965, has experienced rapid growth in recent years and operates in multiple sectors, including food, agriculture, animal nutrition, bioindustry, energy, and logistics.
This acquisition underscores Tiryaki Agro’s expansion within the Turkish food industry and its growing influence in the retail sector.
