Spotify is poised to give users unprecedented control over its proposal algorithm with a new AI-powered feature called “Prompted Playlist.” The Swedish streaming giant’s move signals a broader industry shift toward personalized audio experiences driven by artificial intelligence [[2]]. Testing begins December 11 in New Zealand, offering a first look at how users might curate listening experiences simply by describing the mood or genre they desire [[1]], [[3]].
Spotify is preparing to test a new feature that will allow users to generate custom playlists simply by typing in a description of what they’re looking for. The move underscores the growing trend of AI-powered personalization within music streaming services.
The “Prompted Playlist” feature is part of a broader effort by the Swedish streaming giant to reimagine the future of the listening experience, according to co-CEO Gustav Söderström. He stated on December 15, 2025, that the company is focused on evolving its platform to better meet user needs.
“The company’s goal is to make Spotify more personal, more responsive, more intelligent, and more attuned to the world and culture around it, in order to deliver greater value to listeners, artists, and creators,” the company said in a post.
Initial testing of the new feature will begin in New Zealand on December 11, and will initially be available only to users with English-language settings.
