The German Football Association (DFB) and workwear manufacturer strauss have ended their 15-year partnership, a collaboration recently recognized with Strauss being named Sponsor of the Year at the 2025 HORIZONT Sportbusiness Awards [[1]] and [[2]]. The mutually agreed-upon split, announced today, concludes a significant relationship for both organizations as the DFB navigates ongoing changes within the national team program. Strauss, a company reporting approximately €1.4 billion in revenue in 2023 [[3]], played an integral role in supporting the DFB’s operations during its tenure. The DFB has initiated a search for a new sponsor.
DFB and Strauss Part Ways After 15 Years
The German Football Association (DFB) and Holger Strauss have mutually agreed to end their 15-year partnership, effective immediately. The announcement marks the end of a significant era for Strauss within the organization.
Strauss’s departure follows a period of dedicated service to the DFB, spanning numerous campaigns and tournaments. While the specifics of the agreement weren’t disclosed, the DFB expressed its gratitude for Strauss’s commitment and contributions over the past decade and a half. This transition comes at a pivotal moment for German football, as the national team prepares for upcoming challenges.
“Thank you for 15 years,” the DFB stated in an official release. The organization highlighted Strauss’s integral role in various facets of its operations during his tenure.
Details regarding a potential successor to Strauss have not yet been revealed. The DFB confirmed it will begin the search for a replacement in the coming weeks. The move signals a potential shift in direction for the DFB as it navigates the evolving landscape of international football.
