Toyota motor Corp. has once again claimed the title of world’s top-selling automaker, marking a sixth consecutive year of global sales leadership. The Japanese auto giant reported a record 11.32 million vehicles sold in 2025, a 4.6 percent increase driven by sustained demand for its fuel-efficient vehicles, notably hybrids, in key markets like North America. This performance comes as the automotive industry continues to navigate a complex landscape of electrification, supply chain adjustments, and shifting consumer preferences, and positions Toyota ahead of competitors like the Volkswagen Group.
Toyota Motor Corp. has retained its position as the world’s top-selling automaker for the sixth consecutive year. The Japanese manufacturer reported a record 11.32 million vehicle sales for 2025, a 4.6 percent increase year-over-year, fueled by strong demand for hybrid vehicles in North America, according to company data released Thursday.
The sales figures encompass Toyota and Lexus brands, as well as the Daihatsu Motor mini-vehicle marque and Hino Motors truck division. Sales for the Toyota and Lexus brands alone rose 3.7 percent to a record 10.54 million vehicles, driven primarily by consumer demand in the United States and Japan, which together accounted for more than two-fifths of total sales.
Toyota’s continued success underscores the growing global demand for reliable and fuel-efficient vehicles, particularly as the automotive industry transitions towards electrification. The company surpassed the Volkswagen Group, which announced a 0.5 percent decline in sales last year, totaling just under nine million vehicles, as it works to reduce costs and navigate increased competition in China.
Despite increased tariffs imposed by the United States, the Toyota Group’s overseas sales increased by 3.1 percent to a record 9.25 million units. Sales within Japan rose by 11.9 percent to 2.07 million vehicles.
Global sales of Toyota’s hybrid vehicles increased by seven percent to a record 4.43 million, with North American sales jumping nearly 20 percent. Electric vehicle sales also saw a 10.2 percent increase, reaching a record 4.99 million vehicles. This growth reflects the company’s broader strategy to offer a diverse range of powertrain options to meet evolving consumer preferences.
The group’s worldwide production increased by 5.7 percent to 11.22 million units, with Toyota’s production alone rising 4.5 percent to 9.95 million units.
Combined sales for all eight major Japanese automakers increased by 0.2 percent to 24.58 million units last year. Five automakers experienced sales declines due to higher tariffs in the U.S. and intensifying competition in China. Overall production for these eight automakers rose by 0.3 percent to 24.17 million vehicles, with domestic production increasing by 2.1 percent to 7.99 million vehicles, reported by Kyodo News.
