Amazon Clears MacBook Air M3 at Nearly 40% Off, No Regard for Apple’s Pricing Rules

Amazon is offering record-low discounts on Apple’s MacBook Air M3 and Pro models during Prime Day, with the base M3 model dropping to **$799**—a nearly **40% reduction** from its standard price. Coverage highlights this as the deepest cut yet for Apple laptops on Amazon, with deals extending to the **20-core M5 Pro** at **$215 off**.

The promotions also apply in the U.K., where prices have hit new lows. Tech outlets—including **Business Insider, 9to5Toys, AppleInsider, Macworld, Tom’s Hardware, and Gizmodo**—are emphasizing the unusual move, framing it as a direct challenge to Apple’s long-standing policy against third-party deep discounts.

Reports note Amazon’s disregard for Apple’s pricing guidelines, which typically restrict retailers from undercutting the manufacturer’s set prices. Next steps hinge on Apple’s response: whether it will enforce penalties against Amazon, adjust its own pricing, or allow the trend to continue.