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Sonic the Hedgehog 35th birthday live stream set for June 23 [Update]

Sonic the Hedgehog marks his 35th anniversary with a celebratory live stream and new brand merchandise.

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The brief

SEGA is commemorating the 35th anniversary of the Sonic the Hedgehog franchise. The event includes the debut of a song titled "Speed Is My Life" and the introduction of a new anniversary merchandise collection, including Lego sets.

Coverage from outlets including SEGA, Gematsu, Nikkei Asia, and TechRadar highlights both the anniversary milestone and the retail activities surrounding the brand. Reports note that alongside the stream, price reductions have been applied to various Sonic games and associated Lego products.

Future updates will clarify the full extent of the brand's business trajectory in comparison to other intellectual properties. Coverage does not yet specify the full list of products included in the anniversary collection beyond the mentioned Lego sets.

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Quick answers

What is the primary event for the anniversary?

SEGA scheduled a birthday live stream that was set to occur on June 23.

What new content was announced?

A new song titled "Speed Is My Life" was revealed as part of the anniversary celebration.

Are there discounts available for Sonic products?

Yes, reports indicate that prices for various Sonic games and Lego sets have been reduced.

Coverage (10)

Topics

Sonic the Hedgehog SEGA Lego Video Games

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