Updated live: Not all Prime Day deals are good

Amazon’s annual Prime Day event is underway, with retailers and media outlets highlighting select Lightning Deals and curated discounts. Coverage from *About Amazon* and *CNN* focuses on time-sensitive offers, while *Vogue* spotlights personal shopping strategies amid the event. However, *NBC News* flags potential pitfalls, including misleading discounts, bait-and-switch tactics, and long-term costs like subscription fees or add-ons.

Most outlets emphasize the urgency of deals, with *CNN* and *About Amazon* listing top picks across categories. *Vogue*’s editorial approach contrasts with broader warnings, noting that not all discounts are as beneficial as they appear. Coverage does not yet specify regulatory scrutiny or consumer complaints, though *NBC News* suggests scrutiny of fine print is warranted. Watch for updates on whether Amazon adjusts policies in response to consumer backlash or if third-party sellers face increased oversight.

Shoppers may also seek alternatives if Prime Day’s reputation for hidden costs persists.