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Hallmark Media, NFL and Skydance Sports partner with the Chicago Bears for Holiday Touchdown: A Bears Love Story set to premiere during Hallmark Channel's 17th annual Countdown to Christmas programming event

The Chicago Bears join Hallmark’s holiday tradition with a new NFL-themed Christmas movie—blending sports and schmaltz for the 2026 season.

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The brief

The Chicago Bears have partnered with Hallmark Media, the NFL, and Skydance Sports to produce *Holiday Touchdown: A Bears Love Story*, a Christmas-themed movie set to premiere during the Hallmark Channel’s 17th annual *Countdown to Christmas* event. Coverage from NBC Sports, ESPN, NBC 5 Chicago, NFL.com, and the Bears’ official channel highlights the collaboration as part of Hallmark’s annual tradition of NFL-themed holiday films.

The film’s premiere timing aligns with Hallmark’s established December programming schedule. No further details on cast, plot, or production timeline have been released beyond its placement in the 2026 holiday lineup.

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Quick answers

Is this the first Bears-themed Hallmark movie?

Yes, according to coverage, it is the first Hallmark Christmas movie centered on the Chicago Bears.

When will the movie premiere?

The premiere is scheduled for Hallmark Channel’s 17th annual *Countdown to Christmas* programming event in December 2026.

Which organizations are involved in producing the film?

Hallmark Media, the NFL, Skydance Sports, and the Chicago Bears are the official partners behind the production.

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