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New website names and shames companies that still don’t offer passkeys to users

A new website is publicly calling out major tech companies for lagging on passkey adoption—here’s who’s being named.

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The brief

A newly launched website has begun publishing a public list of major companies that have yet to implement passkey authentication for user logins. Coverage highlights that services like Instagram, Netflix, and Spotify remain absent from the growing trend toward passwordless security. The site’s approach has sparked discussion about why some high-profile platforms continue to rely on traditional passwords despite industry-wide pushback against them.

The site’s methodology and criteria for inclusion have not been detailed, but the naming-and-shaming tactic has drawn attention to the perceived gap in cybersecurity standards. Some outlets frame the move as a catalyst for accountability, while others note that passkey adoption remains uneven across sectors. Watch for potential responses from the named companies, including statements on their security roadmaps or plans to introduce passkeys.

Industry analysts may also weigh in on whether public pressure could accelerate adoption. Coverage does not yet specify whether the site will expand its focus beyond passkeys or if regulatory scrutiny is emerging as a secondary factor.

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Quick answers

Which companies are being called out in this tracker?

The website has publicly named Instagram, Netflix, and Spotify as among the major services lacking passkey support.

How many companies are reportedly missing passkey support?

Coverage from **t2ONLINE** states that one in four top websites—approximately 25%—still do not offer passkey authentication.

What is the purpose of this new website?

The site aims to shame companies into adopting passkeys by publicly listing those that have not yet implemented the technology, according to **TechCrunch and mezha.net**.

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