Mark Cuban lays out a strategy for AI companies and data centers to win the PR battle. Hint: It's not hiring celebrity spokespeople.

According to coverage from *The Times of India* and *Business Insider*, Cuban frames this as a necessary 'cost of doing business' to maintain trust amid growing skepticism. Coverage emphasizes Cuban’s blunt assessment that current PR strategies—such as celebrity endorsements—are ineffective and that AI firms must address tangible societal impacts to regain credibility. *Fortune* and *Yahoo Finance* highlight his argument that Silicon Valley’s inability to resolve AI’s ethical and economic consequences is fueling public hostility. *Barchart.com* underscores his warning that inconsistent messaging from key figures like Altman could exacerbate distrust.

Next steps hinge on whether AI companies adopt Cuban’s proposal or double down on existing PR approaches. If they pursue economic investments, cities may become key battlegrounds for public opinion.

If not, the gap between tech and public sentiment could widen further, with potential regulatory or consumer backlash as the next phase.