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Mountain West announces eat-what-you-kill streamer, paying schools based on subscriptions driven

The Mountain West conference is launching MW+, a streaming platform that compensates member schools based on the number of subscriptions they generate.

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The brief

The Mountain West conference has officially launched MW+, a new digital streaming platform powered by technology from Kiswe. Hawaii Athletics reports that the platform will host over 200 games.

Coverage from outlets including Awful Announcing, the University of Wyoming Athletics, and Hawaii Athletics highlights the unique financial structure of the service. Schools are compensated through an "eat-what-you-kill" model, which ties revenue directly to the volume of subscriptions driven by their specific programs.

Future updates will monitor the adoption rates of the MW+ platform among fans. While Hawaii Athletics notes that streaming content will complement their existing 110-plus broadcasts on K5, the long-term financial impact of the subscription-based payment structure for other conference members remains to be seen.

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Quick answers

What is MW+?

MW+ is a new streaming platform for Mountain West conference sports, powered by technology from Kiswe.

How are schools paid through the platform?

Schools are paid based on the number of subscriptions driven by their respective athletics programs.

Which schools have confirmed participation?

Current reports mention the University of Wyoming, North Dakota State University, UC Davis, and the University of Hawaii.

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