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Apple's first-ever foldable iPhone is as popular as the plague, as it turns out

Reports indicate Apple is preparing to launch a foldable iPhone Ultra alongside the iPhone 18 Pro series this September.

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The brief

Apple is reportedly planning to release its first foldable device, the iPhone Ultra. Industry coverage suggests the company has placed an order for 10 million units, with a potential retail price of approximately $2500.

Outlets including Báo VietNamNet, Moneycontrol.com, GSMArena.com, 9to5Mac, and PhoneArena are monitoring the development. Coverage emphasizes a shift in Apple's traditional launch schedule, comparing the upcoming device to the Galaxy Z Fold 8 Wide.

The industry is tracking a potential debut on September 8. Whether the device will meet market expectations or face challenges regarding consumer reception remains to be seen as coverage does not yet specify official launch details.

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Quick answers

When is the foldable iPhone expected to launch?

Reports from GSMArena.com suggest a potential debut on September 8, 2026.

What is the expected price of the iPhone Ultra?

According to 9to5Mac, the device could retail for approximately $2500.

How many units has Apple reportedly ordered?

Reports indicate that Apple has ordered 10 million units of the foldable iPhone Ultra.

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