7-Eleven sues Nike over Air Max with Slurpee maker's colors
Fast-food giant and sneaker brand clash over a colorway tied to a viral marketing day
📍 The outcome
Coverage highlighted the sneaker’s release on Free Slurpee Day and the legal claims of "malicious" and "misleading" resemblance. The story quieted without updates on further developments or resolution.
Epilogue added 42d ago, after coverage quieted.
Who reported it (6)
- Here’s What’s Happening With the Nike vs 7-Eleven Lawsuit Sneaker Freaker · 46d ago
- The Nike Air Max 95 Lawson is a Shoutout to One of Japan’s Favorite Mini Marts Sole Retriever · 46d ago
- 7-Eleven Sues Nike Over an Air Max 95 Colorway Dropping on Free Slurpee Day Hypebeast · 46d ago
- Nike Air Max 95 7-Eleven & Lawson 'Convini' Pack Complex · 46d ago
- Nike Is Being Sued by 7-Eleven Over ‘Malicious’ and ‘Misleading’ Air Max 95 Sneakers WWD · 46d ago
- 7-Eleven sues Nike over Air Max with Slurpee maker's colors Reuters · 46d ago
Where it stands
7-Eleven has filed a lawsuit against Nike over the release of the **Air Max 95 Lawson** sneaker, which features colors matching the convenience store chain’s branding. The shoes were released on **Free Slurpee Day**, a promotional event tied to 7-Eleven’s Slurpee drinks.
Coverage highlights the lawsuit’s claims of **‘malicious’ and ‘misleading’** use of 7-Eleven’s colors, with outlets like *Reuters*, *WWD*, and *Hypebeast* framing it as a battle over intellectual property and brand association. Reports note the colorway’s resemblance to 7-Eleven’s signature red, white, and green scheme, though Nike’s design also incorporates Lawson’s branding.
Watch for potential settlements or expanded legal action if similar color schemes appear in future releases.
Synthesized by headlinez.news from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (50% supported) Updated 42d ago.
Answered
What sneaker model is at the center of the lawsuit?
The **Air Max 95 Lawson**, a colorway released as part of Nike’s ‘Convini’ Pack, featuring red, white, and green hues resembling 7-Eleven’s branding.
Why was the sneaker released on Free Slurpee Day?
Free Slurpee Day is an annual promotional event by 7-Eleven, and the timing of the sneaker’s release appears to be a deliberate marketing move by Nike, though not explicitly confirmed in coverage.
Has Nike responded to the lawsuit?
Coverage does not yet specify Nike’s official response to the claims of trademark infringement or misuse of 7-Eleven’s colors.
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