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Samsung likely to post 18-fold jump in profit on surging AI demand for memory

Samsung’s Q2 earnings could redefine chip market expectations as AI demand reshapes memory sector profits

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The brief

Samsung Electronics is poised to report an **18-fold profit surge** in Q2, driven by soaring demand for memory chips in AI applications. Analysts cite strong performance in DRAM and NAND flash as key drivers, with Meritz Securities raising its price target to **500,000 won** amid optimism.

The company’s earnings, alongside SK Hynix’s results, will be closely watched as a barometer for the broader chip rally and Nasdaq listing prospects.

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Quick answers

What is the expected profit jump for Samsung in Q2 2026?

Coverage from Reuters states Samsung is **likely to post an 18-fold increase in profit** compared to the same period last year.

Which memory products are driving the demand?

Analysts and reports emphasize **DRAM and NAND flash** as the primary drivers, particularly for AI data center and training workloads.

How are stock markets reacting to these expectations?

Meritz Securities raised Samsung’s price target to **500,000 won**, reflecting bullish sentiment, though official earnings will determine market validation.

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