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Microsoft 365 Copilot adoption is under 4.5% after 3 years, only 1% use it weekly, yet prices went up

Microsoft’s Copilot struggles with low adoption despite price hikes and investor skepticism

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The brief

Microsoft’s AI assistant **Copilot**, integrated into Microsoft 365 since 2023, has failed to gain traction: adoption remains under **4.5%** after three years, with only **1%** of users engaging weekly. Coverage highlights a disconnect between Microsoft’s aggressive marketing and actual usage, alongside rising subscription costs for the feature.

Watch for potential shifts in Microsoft’s AI strategy, including possible feature adjustments or pricing revisions. Kinetiv’s entry could accelerate pressure on Microsoft to improve Copilot’s utility or risk further erosion of market confidence.

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Quick answers

How many users actually use Microsoft 365 Copilot weekly?

Coverage states only **1%** of users engage with Copilot weekly, despite its availability since 2023.

Has Microsoft adjusted Copilot’s pricing?

Yes—**prices have increased** while adoption remains low, according to multiple reports.

What is Kinetiv’s role in this trend?

Kinetiv launched to **compete with Copilot** by offering AI agents that deliver more functional capabilities, as reported by **Yahoo Finance**.

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