EA Is Salivating At The Prospect Of Loading Games Up With Ads
Electronic Arts is signaling a strategic shift toward integrating advertising directly into the design process for console games.
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The brief
Electronic Arts executives are advocating for the integration of advertisements into video games during the initial development phase. The proposal suggests shifting from post-release implementation to building ad infrastructure directly into new titles.
Coverage from outlets including Insider Gaming, Dexerto, Polygon, OpenCritic, thecurrent.com, The Game Business, and Kotaku highlights the company's view of this strategy as a significant opportunity. Reports emphasize the potential for a new advertising platform to change the standard approach to console gaming monetization.
Future developments will focus on whether developers adopt these design practices for upcoming projects. Coverage does not yet specify which upcoming titles may feature these integrated advertisements.
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Quick answers
What is Electronic Arts proposing?
EA is encouraging developers to integrate advertisements into console games starting from the initial development phase.
How does this differ from current practices?
The proposal advocates for building advertising into the game design from the start, rather than adding it after a game has been released.
Which games will be affected?
Coverage does not yet specify which games will incorporate these new advertising strategies.
Coverage (7)
- EA Executive Wants Developers to Embrace In-Game Ads Insider Gaming · 19h ago
- EA ad boss wants new games designed with ads built in from the start Dexerto · 19h ago
- Electronic Arts is charting out a bold new frontier in making gamers’ lives worse Polygon.com · 19h ago
- Get Ready For Even More In-Game Advertisements, As EA Thinks It's A "Huge Opportunity" For Developers OpenCritic · 19h ago
- Could EA’s new advertising platform open the floodgates for in-game ads? thecurrent.com · 19h ago
- EA: Console game makers should consider in-game ads during development The Game Business · 19h ago
- EA Is Salivating At The Prospect Of Loading Games Up With Ads Kotaku · 19h ago
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