Hasbro announces new partnership with Nintendo for Zelda toys
Hasbro and Nintendo have entered a multi-year partnership to launch an official line of Legend of Zelda toys.
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The brief
Hasbro and Nintendo have formalized a multi-year collaboration to produce merchandise based on the Legend of Zelda franchise. The announcement marks the beginning of the series' 40th-anniversary celebrations.
Coverage from outlets including Nintendo Life, Polygon, IGN, and Kotaku emphasizes that the toy line is arriving alongside anticipation for an Ocarina of Time remake and a forthcoming live-action film. Additional reports from Draftsim and Toy Habits highlight the potential for future expansion, noting that the first 6-inch figures are scheduled for unveiling at San Diego Comic-Con 2026.
Observers are looking toward the upcoming SDCC 2026 event for the first official reveal of the product designs. Future developments remain contingent on the specific release dates and broader product range yet to be disclosed by the companies.
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Quick answers
What is the scope of the partnership?
Hasbro and Nintendo have entered a multi-year deal to create an official line of Legend of Zelda toys.
When will the first toys be shown?
The first 6-inch figures are scheduled to be revealed at San Diego Comic-Con 2026.
Is this related to other Zelda projects?
Coverage links the announcement to the franchise's 40th anniversary, the upcoming Ocarina of Time remake, and an in-development live-action movie.
Coverage (10)
- SDCC ’26: It’s dangerous to go without the new Hasbro x Nintendo LEGEND OF ZELDA toy collab comicsbeat.com · 16h ago
- Hasbro And Nintendo Partner Up On New Legend Of Zelda Toys nintendolife.com · 16h ago
- Hasbro-Nintendo Partnership Puts MTG One Step Closer to a Legend of Zelda Collaboration Draftsim · 20h ago
- Nintendo announces official Zelda toy line from Hasbro ahead of Ocarina of Time remake release 9to5Toys · 20h ago
- The Legend of Zelda 40th anniversary celebrations officially begin with a new line of toys Polygon.com · 20h ago
- Nintendo And Hasbro Enter ‘Multi-Year’ Deal To Make Zelda Toys Kotaku · 20h ago
- Hasbro Legend of Zelda 6-Inch Figures to be Revealed at SDCC 2026 Toy Habits · 20h ago
- The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms IGN · 20h ago
- Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon Yahoo · 20h ago
- Hasbro announces new partnership with Nintendo for Zelda toys Nintendo Everything · 20h ago
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