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Hasbro announces new partnership with Nintendo for Zelda toys

Hasbro and Nintendo have entered a multi-year partnership to develop an official line of Legend of Zelda merchandise.

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The story so far

Hasbro and Nintendo have reached an agreement to produce toys based on the Legend of Zelda franchise. The multi-year deal coincides with the 40th anniversary of the series and occurs as a live-action movie and an Ocarina of Time remake approach.

Coverage from outlets including The Toy Book, Kotaku, and IGN highlights that initial products will include 6-inch figures. These items are scheduled for revelation during San Diego Comic-Con 2026.

Industry discussion noted by Draftsim suggests the partnership may influence future directions for Magic: The Gathering. Coverage does not yet specify the full scope of the product range or release timelines beyond the upcoming SDCC reveal.

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The reporting (11)

Hasbro Reigns Over Hyrule with ‘Legend of Zelda’ Licensing Deal The Toy Book · 45d ago
SDCC ’26: It’s dangerous to go without the new Hasbro x Nintendo LEGEND OF ZELDA toy collab comicsbeat.com · 45d ago
Hasbro And Nintendo Partner Up On New Legend Of Zelda Toys nintendolife.com · 45d ago
Hasbro-Nintendo Partnership Puts MTG One Step Closer to a Legend of Zelda Collaboration Draftsim · 45d ago
Nintendo announces official Zelda toy line from Hasbro ahead of Ocarina of Time remake release 9to5Toys · 45d ago
The Legend of Zelda 40th anniversary celebrations officially begin with a new line of toys Polygon.com · 45d ago
Nintendo And Hasbro Enter ‘Multi-Year’ Deal To Make Zelda Toys Kotaku · 45d ago
Hasbro Legend of Zelda 6-Inch Figures to be Revealed at SDCC 2026 Toy Habits · 45d ago
The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms IGN · 45d ago
Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon Yahoo · 45d ago
Hasbro announces new partnership with Nintendo for Zelda toys Nintendo Everything · 45d ago

The obvious questions

What is the nature of the partnership?

Hasbro and Nintendo have entered a multi-year deal to manufacture official Legend of Zelda toys.

When will the toys be revealed?

Initial products, including 6-inch figures, are slated for reveal at San Diego Comic-Con 2026.

Are there other projects linked to this announcement?

Reports indicate the toy line launches amid the franchise's 40th anniversary celebrations, the development of a live-action film, and an upcoming remake of Ocarina of Time.