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Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads

Apple is reportedly launching a new lease-to-own subscription program for iPhones, iPads, and Macs, potentially ending its existing iPhone Upgrade Program.

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The brief

Apple is preparing to introduce a hardware subscription service that allows customers to lease iPhones, iPads, and MacBooks. This initiative reportedly involves a partnership with Klarna and coincides with a planned phase-out of the company's current iPhone Upgrade Program.

Coverage from MacRumors, CNET, bgr.com, TechCrunch, and 9to5Mac highlights the shift toward a lease-to-own model amid recent increases in Mac pricing. Outlets are discussing the implications of the new structure, with some reports noting specific limitations within the proposed service.

Market observers are looking toward the official launch, which is expected to occur next week. Future updates will likely clarify the specific terms of the transition for existing users of the iPhone Upgrade Program.

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Quick answers

What devices will be included in the new program?

The program is expected to cover iPhones, iPads, and MacBooks.

Who is Apple partnering with for this initiative?

Reports indicate that Apple is teaming up with Klarna to facilitate the lease-to-own program.

What will happen to the current iPhone Upgrade Program?

Apple is reportedly planning to wind down the existing iPhone Upgrade Program as the new service launches.

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