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Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales

Apple is reportedly set to replace its current iPhone Upgrade Program with a new leasing service powered by fintech firm Klarna.

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Quick answers

Who is Apple partnering with for the new leasing program?

According to reports, Apple has chosen Klarna to power the new Apple Upgrade leasing service.

What happens to the current iPhone Upgrade Program?

Reports indicate that Apple is winding down the existing iPhone Upgrade Program in favor of the new leasing initiative.

When is the new program expected to launch?

Reporting states that the new Apple Upgrade program is scheduled to debut next week.

The brief

Apple is preparing to launch a new device leasing program, referred to as Apple Upgrade, which will facilitate the leasing of iPhones and Macs. This shift involves phasing out the existing iPhone Upgrade Program to implement the new service structure.

Coverage from Bloomberg, Reuters, Yahoo Finance, 9to5Mac, AppleInsider, and Seeking Alpha notes that Klarna has been selected as the partner to power the leasing operations. Reports indicate that KLAR stock experienced an increase in value following the news of the partnership.

The timeline for the transition remains centered on a reported launch date next week. Coverage does not yet specify the precise terms of the lease agreements or the full impact on existing subscribers of the outgoing iPhone Upgrade Program.

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