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‘That’s crazy:’ Fans blindsided as Denver theater switches ‘The Odyssey’ from 70mm IMAX to digital

Film enthusiasts are navigating projector malfunctions and limited capacity as demand for 70mm IMAX screenings of 'The Odyssey' surges nationwide.

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Visual summary for ‘That’s crazy:’ Fans blindsided as Denver theater switches ‘The Odyssey’ from 70mm IMAX to digital
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The story so far

Reports from outlets including 9News, The Denver Post, and Denverite highlight projector malfunctions in Colorado that led to temporary switches to digital formats and ticket issues. Similar technical failures have been documented in Sacramento and San Antonio. Coverage from TheWrap, Fortune, and regional papers like The Seattle Times and Chicago Tribune emphasizes the intense demand for the 70mm format.

Outlets note that theatres are employing rare, specialized projectionists to maintain equipment, while some locations have reduced capacity. Discussion regarding the availability of 70mm screenings and whether the viewing format significantly alters the experience remains a subject of public debate. Future developments will depend on whether theaters can maintain aging 70mm equipment for the duration of the film's run.

Coverage does not yet specify if IMAX will increase its investment in 70mm projector infrastructure.

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The obvious questions

Why are 70mm IMAX screenings of 'The Odyssey' being disrupted?

Multiple locations have reported technical issues and projector malfunctions, forcing some theaters to switch to digital formats or delay showings.

Are there enough 70mm IMAX projectors available?

Coverage indicates that access to 70mm IMAX is limited, with some cities having only one operational projector and others relying on rare, specialized projectionists.

Will IMAX build more 70mm projectors?

Current reports suggest IMAX is not planning to build a significant number of new 70mm projectors despite the popularity of 'The Odyssey.'

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