Amazon and Microsoft pivot cloud gaming strategies to target different players
Microsoft has launched a test for ad-supported cloud streaming, signaling a shift in how major tech firms approach game accessibility.
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The brief
Microsoft is initiating a test program that allows Xbox Insiders to stream games from their personal libraries using an ad-supported model. This approach departs from the traditional requirement of a paid Game Pass subscription.
Coverage from Variety, The Hollywood Reporter, The Verge, and Xbox Wire highlights the experimental nature of this initiative. CNBC notes that this move reflects a broader strategic pivot as Microsoft and Amazon adjust their cloud gaming efforts to engage different player segments.
Future updates will depend on the performance and feedback gathered during the testing phase. Official documentation has not yet specified when or if this feature will transition beyond the testing group.
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Quick answers
Who can participate in the new testing?
The test is currently limited to Xbox Insiders.
Does this require a Game Pass subscription?
The current test is exploring an ad-supported model that allows users to stream their libraries without a Game Pass subscription.
Are other companies changing their cloud gaming strategy?
According to CNBC, Amazon and Microsoft are both currently pivoting their cloud gaming strategies to reach different players.
Coverage (5)
- Xbox Is Asking Customers to Volunteer to Test Ad-Supported Game Streaming Variety · 18h ago
- Xbox Is Testing Out an Ad-Supported Way to Cloud-Stream Your Library Without Game Pass The Hollywood Reporter · 18h ago
- Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders The Verge · 18h ago
- Beginning Ad-supported Game Streaming Test & Learn XBOX Wire · 18h ago
- Amazon and Microsoft pivot cloud gaming strategies to target different players CNBC · 18h ago
Topics
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