Alexa Plus is getting an AI update to handle more complicated instructions
Amazon has expanded Alexa Plus to web browsers in the UK, introducing new AI capabilities for handling complex user instructions.
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The brief
Amazon is deploying an update to Alexa Plus that allows the assistant to process more complicated user instructions. The service is now accessible via web browsers, enabling Prime members in the UK to utilize the assistant without requiring dedicated Echo hardware.
Coverage from The Verge, Tech Times, The Ambient, Startup Fortune, and GB News emphasizes the assistant's integration into web browsers and its enhanced ability to manage intricate tasks. Reports highlight the shift toward browser-based accessibility for the upgraded AI tool.
It remains to be seen if or when this browser-based version of Alexa Plus will be made available outside of the UK. Coverage does not yet specify a timeline for further regional expansions.
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Quick answers
What is the primary update to Alexa Plus?
The assistant is receiving an AI update designed to handle more complicated instructions.
Where can users currently access the browser-based version of Alexa Plus?
The service is currently available to users in the UK.
Is a physical Echo device required for this new version?
No, the browser-based access allows Prime members to use the assistant without an Echo device.
Coverage (5)
- Amazon brings Alexa Plus to UK browsers and the AI assistant wars get harder to ignore Startup Fortune · 1d ago
- Alexa is now in your browser The Ambient · 1d ago
- Amazon Opens Alexa+ to UK Browsers, Letting Prime Members Skip Echo Devices Tech Times · 1d ago
- Britons can access Amazon's upgraded Alexa+ in an entirely new way GB News · 1d ago
- Alexa Plus is getting an AI update to handle more complicated instructions The Verge · 1d ago
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