Roku Is Increasing Prices Across Its Hardware Range
Roku is implementing significant price hikes across its streaming hardware portfolio, with some devices seeing increases of up to 60%.
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The brief
Roku has initiated a series of price adjustments across its range of streaming devices. Coverage indicates that these changes are now in effect, impacting the cost of the company's hardware lineup.
Outlets including CNET, Android Police, PCMag, Engadget, and GuruFocus are tracking the rollout. Future reports may clarify which specific devices are impacted by the varying percentage increases.
Ongoing coverage continues to monitor the availability of options for consumers to avoid the higher price points.
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Quick answers
Why is Roku increasing hardware prices?
According to reports from GuruFocus, the price hikes are occurring amid a chip shortage.
What is the scale of the price increases?
Coverage from CNET and Android Police notes increases of up to 60%, while PCMag cites an increase of up to 50%.
Are there ways to avoid these price hikes?
PCMag reports that information is circulating regarding methods to potentially avoid the increased pricing.
Coverage (5)
- Roku (ROKU) Raises Prices on Streaming Devices Amid Chip Shortage GuruFocus · 1d ago
- Roku Hikes Hardware Prices by Up to 60% CNET · 1d ago
- Roku jacks up streaming device prices by up to 60% Android Police · 1d ago
- Roku Is Raising Its Hardware Price Up to 50%. Here's How to Avoid the Increase PCMag · 1d ago
- Roku Is Increasing Prices Across Its Hardware Range Engadget · 1d ago
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